We recently launched a new brand for one of Sydney’s leading boat maintenance and service businesses, Marine Trades Group. The brief was to develop an identity to complement the luxurious vessels that the team cares for every day. We designed a logo, inspired by the business’s most important tool — the boat hoist — and a brand pattern to represent the gentle movement of Sydney Harbour’s famous waters. We also created a printed stationery suite using a traditional letterpress technique to represent Marine Trades Group’s renowned craft and attention to detail.

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